What is the purpose of measuring the oligonucleotide in OD260 units?

It is a very accurate and convenient method of quantifying the oligonucleotide because each of the bases has an absorbance at or near 260 nanometers, so it is the average maximum wavelength of long DNA strands. This method has traditionally been used because oligonucleotides are too large for standard small molecule techniques, and they do not contain enough material to use classic methods to determine mass, such as using a balance.